Flash Mob

I think that social media plays a central role in planning any flash mob. Flash mobs seemed to have only become popular in the last ten years when social media has gained popularity. I can’t imagine success for flash mobs if they didn’t have an easy way to constantly communicate, spread the word, and then distribute video of their performance. In this particular flash mob, I think that social media could have been a more essential tool had it been utilized earlier on. There seemed to only be a week at the most to advertise the class’s flash mob on social networks. I think that the way to really deliver a message on social networks like twitter is to use repetition. What could happen is that a follower can read the announcement for the flash mob and then forget about it. Had this been planned for weeks, students could have tweeted about it once or twice a week in order to drive in the point and reach more followers. 

From the planning of the flash mob, I learned that it is important to have multiple avenues to reach followers. We used an email, a Facebook page, and twitter to appeal to followers and reach them in different ways. I think if it were planned earlier, we could have gotten more of the campus involved by using flyers with contact info. Overall I think that the planning of the flash mob was successful, but I think that it could have been more successful if it was started earlier.