Sunday, April 22, 2012

Complex Ideas and Social Media re: Kony2012


This is a really interesting prompt because I feel that my answer is yes and no. My initial instinctive answer to this question is that yes, it is possible to convey complex ideas/messages via social media, however, I think in some ways it is necessary to combine multiple forms of social media in order to have understanding. For example, I saw news about Kony2012 on Facebook, Twitter, Blogs, and eventually in the video (which was available on YouTube and other video hosting websites). 

The point I am trying to make is that first, the gravity of it was implied by the volume of posts about it on multiple websites. It was EVERYWHERE so I understood that it was important and notable, therefore triggering me to watch it.

The second point I am making is that had I seen information about the movement on Twitter or Facebook alone, I might not understand it below the surface, i.e. its complexity. Because Twitter only allows 140 characters, it was necessary to provide links to outside sources in order to convey a complex idea. But it also works both ways, had I just seen the video, I probably could have understood the complexity of the issue however, it was the brief and descriptive messages that included the link that brought me to the video.

To conclude, I think that there are some social media websites that need their messages to be simplified in order to be understood. Twitter because of its character limit and Facebook because readers simply won’t stay interested in long posts. Because of this, these sites need to utilize other social media sites such as blogs or videos in order to relay the actual complexity of the idea. In contrast, sites like Facebook and Twitter also have strength because they have unbelievable popularity, and viewers are able to gauge the importance and relevance of topics based on how much they are appearing on their feed. So overall, my answer would remain to be both yes and no that complex ideas can be conveyed through social media.

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